One of the wake up calls for me that the new year is coming (and I need to get my arse into gear for Xmas) is the annual Primera Expo. Rolling out of the next years bikes, and the clearing out of current.
The show is put on by Bournemouth bike shop Primera Sports, is free to enter, and supported by their suppliers.
In my opinion this year was a very good turnout for brands. As apposed to last year where it all felt a little thin on the ground. In attendance were Specialized, Cannondale, Orange, Pirelli, Hope, Kuota, Orbea, Bianchi, Muc Off, Pinarello, and BMC. Showing off from all disciplines, road, gravel, enduro, downhill, and whatever other names the brands have or their made up ride style. Does go to show the depth of coverage Primera offer through their stores (and maybe their varied client base locally and nationwide). There were also a couple of clothing stores, hydration and nutrition specialists, turbo trainer demonstrations, Jimmys iced coffee, breeze vw van centre showing of £60k camper vans (which if any of you follow the rules put the them way above what a cyclists should own!), and an insurance company specialising in cycling.
A good spread there, and thats not including one of the shows main draws. The past season clear out in the centre of the hall. Previous years I’ve stocked myself up with discount Castelli gear (not needed now Lusso is at the top of my list!) and drooled over bikes I still couldn’t afford even at greatly reduced prices. This year the offers were a little weaker but still plenty to get your fix from. Plenty of clothing and some great deals on bikes.
Anyway heres a few pics….
Keep the show up Primera, its the best one south of London. See you next year….