Pirelli seem to be jumping into the road bike world with their famous P-zero brand……. check out their VeloWorld here for more info.
Not happy with dominating all other forms of rubberised tyre contact sports, they will be looking to break into the road cycling circuit. From what I have read on the site it seems trials are already going on with product ready to launch to public in September.
One thing I do know is that they will have to be fast, the competition is pretty stiff. They will have that big name Italian brand image though, so even if they don’t get it right straight away they will still sell thousands. Italian road bike with the PZero name on it? Very very cool…….